Prasar Bharati recently launched its OTT platform, Waves, to expand its digital presence and provide users with seamless access to a wide array of content. The app aims to revolutionize the way Indian audiences consume news, entertainment, and cultural programming, combining both live TV and on-demand services.
Waves offers a vast selection of content, including popular shows, documentaries, news programs, and regional content, catering to diverse interests. The platform is designed to be user-friendly, accessible across different devices, and features content in multiple languages to ensure inclusivity. It is expected to compete in the rapidly growing Indian OTT market, which is increasingly attracting viewers seeking a more personalized and flexible viewing experience.
The launch of Waves is part of Prasar Bharati’s ongoing efforts to modernize its services and engage with younger, tech-savvy audiences who prefer streaming content over traditional TV. It reflects a strategic push by the public broadcaster to remain relevant in an evolving digital ecosystem.
Keep an eye on further developments as Waves aims to redefine how public broadcasting is experienced in the digital age.