As of November 14, 2024, India has 16,781 baby stores, representing a 4.46% increase from 2023. Among these, 15,518 stores (92.47%) are single-owner operations, while 1,263 (7.53%) are part of larger brands. The states with the highest number of baby stores are Maharashtra with 2,349, Uttar Pradesh with 1,976, and Madhya Pradesh with 1,420. The average age of baby stores in India is approximately 3 years and 8 months.
Baby stores are also enhancing their digital presence across various platforms, with 1,087 on LinkedIn, 1,673 on Facebook, 1,613 active on Instagram, 1,146 with X (formerly Twitter) handles, 2 on TikTok, and 1,276 with YouTube channels. Additionally, 2,979 baby stores have their own websites, while the remaining 13,802 do not.